Category
3 articles
Phosphatidylserine, huperzine A, and vinpocetine dominate the memory supplement market with bold recall claims — but independent research tells a far more complicated story. We examined the clinical literature behind each compound to determine whether the science justifies the marketing, or whether consumers are paying a premium for placebo-adjacent products.
Millions of Americans spend billions of dollars annually on nootropic supplements, yet a significant portion of reported cognitive improvements may trace back not to active compounds but to the brain's own expectation machinery. Understanding the neurological and psychological mechanisms behind placebo-driven enhancement is not merely an academic exercise—it is a prerequisite for honest self-evaluation. This investigation examines the clinical evidence, explores what neuroimaging reveals about b
The market for supplements promising to tame ADHD symptoms has exploded into a multi-billion-dollar industry, but how much of the science actually holds up? We reviewed the clinical literature on the most-hyped ingredients — L-theanine, NAC, alpha-GPC, and more — to determine which products earn their shelf space and which are riding a wave of clever marketing. The results are more nuanced, and more sobering, than most brands would like you to know.